Privacy policy

Forgotten Spirits Co. t/a High Fidelity is committed to respecting and protecting the privacy of our customers and users. This Privacy Policy explains how we collect, use, and disclose personal information when you interact with us, including through our website https://highfidelityorange.com/, place orders, or communicate with us. This policy is in accordance with applicable data protection laws.

By using our services or purchasing our products, you agree to the terms of this Privacy Policy.

How We Collect and Use Your Personal Data

We collect personal data to provide and improve our services. The categories of personal data we may process include:

1. Order Data: This includes your name, billing address, shipping address, phone number, email address, and payment confirmation. We process this data to fulfil your orders and for contract performance.
2. Date of Birth Data: Collected to verify that you are over the legal age for purchasing alcohol (18 years old or older). This is processed for legal compliance under the Licensing Act 2003.
3. Transaction Data: Information about past transactions such as purchase history, name, and contact details. This is processed to maintain accurate records, for contract performance, and to send personalized offers based on your preferences (legitimate interest).
4. Financial Data: Includes encrypted card details and billing information, which are processed for payments and refunds.
5. Internal Social Data: Any public posts, reviews, or interactions on our website or social channels. We may use this content in marketing materials (processed with your consent).
6. Usage Data: Information such as IP address, browser type, and website interaction. We use this data for analytics, service improvement, and marketing, with the legal basis being our legitimate interest.
7. Communication Data: Your email, phone number, or postal address, processed to provide you with service notifications and marketing messages.
8. Enquiry Data: Processed to respond to any inquiries about our products or services.
9. Digital Marketing Data: May include your name, contact details, and user IDs from platforms like Facebook, used to deliver targeted ads or exclude you from seeing certain promotions.

Sharing of Personal Data

We do not sell your personal data to third parties. However, we may share it with:

• Our affiliated companies or subsidiaries.
• Payment processors (e.g., PayPal, Stripe) for handling transactions.
• Service providers for logistics, marketing, or customer support.
• Law enforcement or regulatory authorities if required by law or for fraud prevention.
• In the case of business restructuring, such as a merger or sale of assets, your data may be transferred to a new entity.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, gather analytics, and deliver personalized marketing. You can control cookie preferences through your browser settings, although this may impact functionality.

How Long We Retain Your Data

We retain personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements:

• For inactive website users who registered but did not opt into marketing, data is retained for 30 days.
• For customers, data is kept for up to 7 years after their last transaction unless they remain active by interacting with our services.

Your Rights

Under applicable data protection laws, you have the following rights:

1. Right to Access: You can request a copy of the personal data we hold about you.
2. Right to Rectification: You may ask us to correct inaccurate or incomplete information.
3. Right to Erasure: You can request the deletion of your data, subject to legal obligations.
4. Right to Object: You may object to the processing of your data for certain purposes, such as marketing.
5. Right to Restrict Processing: You can request that we limit the processing of your data under certain circumstances.
6. Right to Data Portability: You have the right to receive your data in a structured format and transfer it to another controller.
7. Right to Withdraw Consent: If you provided consent for data processing, you may withdraw it at any time.
8. Right to Complain: If you believe we are processing your data unlawfully, you can file a complaint with a relevant supervisory authority.

Security and Data Transfers

We take reasonable precautions to protect your data. However, no method of transmission over the Internet is 100% secure. If we transfer your personal data internationally, we will use recognized legal mechanisms such as the Standard Contractual Clauses or other safeguards required by law.

Children’s Data

Our services are not intended for children, and we do not knowingly collect personal information from individuals under 16.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with the updated date.

Contact Information

If you have any questions or wish to exercise your rights regarding your personal data, please contact us at:

Email: hello@drinkforgotten.com