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OUR STORY

Why High Fidelity exists

Orange sits at the heart of some of the world’s favourite cocktails. But the spirits built to represent it were rarely fresh or expressive enough to truly lead the drink.

They were shaped by sweetness, shelf life and tradition rather than the bright aromatic life of fresh peel. High Fidelity exists to change that - to render orange properly as a spirit, and place it back at the centre of the drinks that depend on it.

The clearest proof of the gap has always been behind the bar itself

When bartenders want real orange aroma, they twist fresh peel over the glass.

That small gesture reveals the truth: the brightest, freshest part of orange was still missing from the liquids meant to represent it.

High Fidelity begins with fresh second-life citrus peel and low-temperature ultrasonic extraction

To preserve the oils that give orange its brightness, lift and clarity.

The result is two expressions built for the cocktails people return to again and again: High Fidelity Orange, bright, fresh and precise; and High Fidelity Bitter Orange, layered, bitter and structured.

High Fidelity is made by The Forgotten Spirits Co

Founded by Ashley Palmer-Watts, Ben Marchant and Simon Weston - brought together by one conviction: orange deserves to be treated as the defining flavour in the drink, not a background note.